WorldMedic Studio > Service > Multimedia

Healthcare marketers today face an ongoing challenge of keeping up with the opportunities presented by the rapidly increasing pace of technology. What was once considered cutting-edge marketing a short time ago, is now seen as outdated.
Many new opportunities are available for healthcare executives to communicate with their target audiences. How will you decide which multimedia solution to use? Can you show a return on investment for your new high-tech strategy?
At WorldMedic™, we see this as a tremendous opportunity for your organization.

CD-ROM :

How much are you paying to design, print, and mail hard-copy advertisements? Chances are you can produce and distribute a CD-ROM for at or below the same cost.

The pioneers for this method of communication were Internet Service Providers (ISPs) (i.e. America Online). They found that they could send out a copy of their software on CD-ROM cheaper than they could send a brochure. They also found that people receiving a CD in the mail were far less likely to throw it away without taking a look, compared to traditional print media. With the CD, they were able to reach their target audience (the affluent, computerized family) and saw a much higher response rate than other methods of communication. In healthcare, many of the same success story opportunities exist. You can rest assured that the CD with information about your key service areas will reach and impress the target audience to a much higher degree than traditional print media. A CD-ROM gives you the opportunity to deliver audio and video information about your services without having to worry about the bandwidth considerations of the Internet. It also allows the user to select the information he/she is most interested in, and, if properly integrated with your web site, can give you response data and ROI information that was previously impossible to collect from print advertising.

Many healthcare Web sites use photographs to show their Web visitors pictures of facilities, staff, and surroundings. Virtual Reality Photography allows you to bring these pictures to life. It gives you the opportunity to show off facilities and surroundings that differentiate you from the rest of your competition. Instead of the traditional flat, two-dimensional image produced by a scanned photographic image, Virtual Reality Photography puts the Web visitor into a 360-degree virtual image of the surroundings. The Web visitor can then explore, turn around in the image, and zoom in and out using their mouse. This is done using a special camera that takes back-to-back 180-degree fisheye images. The images are merged together using IPIX technology software and can be placed on your web site just like a regular flat image. The Virtual Reality images can contain links, sound files, and your own graphic additions.